7 Tips For LinkedIn Success

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7 Tips For LinkedIn Success

The list of tips which I have to share with people on using LinkedIn is extensive. As someone who has been on LinkedIn since 2006, known as being a national speaker on it, and an author who devoted a large amount of the book HIRED! Paths to Employment in the Social Media Era, I continue to be amazed at some of the things that people are doing or not doing with it. This lack of attention to detail hurts their chances for finding a new job or opportunity. More importantly, these are things that are very easy to fix or implement.

I realize that LinkedIn is not the easiest social media tool to use for a lot of people. In fact, I admit that I am sometimes challenged by it due to the large number of changes which LinkedIn makes. Nevertheless, I’d like to share with you today a few simple things that you can do to improve your chances of being more successful in attracting prospective employers or opportunities to you based on the relevancy of your LinkedIn page.



I continue to be amazed at the number of people who still neglect to provide a photo for their LinkedIn profile. I realize that some may be reluctant due to their age, however, in using the Internet, your age can be easily determined  with a Google search. So get over it, display a photo and make sure that it is professional.


Don’t just use the default headline that LinkedIn provides. Make it your mini elevator pitch. Use some keywords that represent what you’re seeking and show others what value you can bring to them either as an employee or as a supplier. Clearly articulate your value proposition as much as possible within the space limitations.


Don’t settle for the LinkedIn default URL that is assigned to you. Edit it and make sure that it captures your name. If someone else already has it, add numbers such as 1 or the year like I did.  My name had already been taken when I decided to “claim” the URL, so I simply added the year 2010 to the end. This is critical, as this is something which you will want to use on your business cards, email signature, and other areas where you can display your contact information.


Just yesterday, I mentioned this during a talk I gave at Digital East 2014 in Washington, DC. There are so many people on LinkedIn who make it impossible for people to contact them on LinkedIn because they haven’t displayed their contact information or the information that they have provided is incorrect. Perhaps people are afraid to show too much, however, it hurts them more by not including it. A recruiter or talent acquisition manager who might have an interest in you will go on to the next candidate if it is too difficult to connect with you. Furthermore, if the information you’ve displayed consists of dead links or links that contain your email address at your previous employer and not current information, it not only makes it more difficult for people to connect with you, but implies that you’re someone who can’t pay attention to details.

Finally, make sure that you list your Twitter handle correctly and check the connection. You’d be amazed at the number of Twitter links I’ve discovered that are linked to another person and not the person I’m trying to communicate with.


I can’t count how many profiles I see that have very weak summaries. I realize that LinkedIn, like any other tool out there is not a one size fits all, however, it’s imperative that you do as much as you possibly can to embellish your summary, make it keyword rich for the position or opportunity that you’re seeking and for which recruiters, talent acquisition managers or others will be searching. Add some meat to it. Become an inbound marketing machine that attracts people to you. Ensure that once they’re on your profile and review your summary they’ll want to learn more about you. This is your golden opportunity to be discovered!


Take the time to audit the skills that you have listed and for which you’ve been endorsed. Make sure that they are truly aligned with the position or opportunity that your seeking.  Try to focus on only 5-7 skill sets and eliminate the others that are irrelevant. This will help people to focus on what’s really your “sweet spot”  and it’s something which you can increase your numbers on by asking your connections to endorse you for one or two of these at a time. I admit that I’m guilty in this area, as I have way too many and I need to take the time to clean up my profile so that it is more targeted.


Be personal when you want to connect with people on LinkedIn. For goodness sakes, don’t use the default LinkedIn invite connection request:

“Since you are a person I trust,  I wanted to invite you to join my network on LinkedIn.”

I love to connect with people, but I shake my head when individuals send the above invitation request to me. If you really want to look good to someone, warm up the introduction. Show some interest in the other person. Talk about how you met them, how you admire them, or congratulate them for something you’ve heard about them. They’ll be impressed and it will ensure that your relationship with them gets off on the right foot.

What I’ve outlined above is pretty simple for you to use. This is but the tip of the iceberg on what I talk about in the book and talk about at the many events that I attend. I hope that you find these helpful.  I’d be curious to learn what your number one tip is in using LinkedIn. Please feel free to share it.  Here’s to your continued success!


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